Darling Online Marketing

Local SEO Keyword Strategy Part 2

Posted on 27. Jan, 2012 by Chris Darling.

Here is the second part to the recent interview with Chris Darling and Matt Coffy, a local SEO expert across the bridge in New Jersey.  I do hope you get some decent insight from it.

Get your free local ranking report to see how your business is doing in local search, SEO Delaware.  Not only that, if you have some traction in local search, the report will tell you who is getting all of your business when you don’t show up! 

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Local SEO Keywords

Posted on 20. Jan, 2012 by Chris Darling.

Matt Coffy, this local SEO guy in our neighboring state of NJ, recorded a little discussion we recently had about local SEO keywords.  What in the world does that mean to you?  I know, most of the time, people don’t quite know what all this SEO stuff means to their business.  Basically, it comes down to keywords.  What words are people entering into the search field when they go online looking for your services?

Keyword research can get a little complex but for those operating a local business, it does not need to be that difficult.  Watch the video below to get just a little insight.  We mention some free software tools and resources you can use to find phrases to get your site found for.   There are also some premium ones to work with.

In this video, I mention one premium tool that really is for more advanced keyword research; SEMrush.com.  There are other ways to find out more about your local competitors and the phrases they are using.  

If you want to get your hands on a free report, showing you what people are searching for and who is getting most of the business (a.k.a. Your Competitors), check out THIS video. 

Get help in SEO Delaware and get found!

Please leave your comments and feedback below on this topic.  

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Turn Your Small Mom and Pop Shop Into A Thriving Local Business Empire

Posted on 13. Jan, 2012 by Chris Darling.

Have you ever heard that when you do what you love with an energy and passion like no other, the money will follow?  Do you BELIEVE that to be true?  

It is true.  I am living that truth and I want to help others live that truth as well.

But, if I had a dollar for every time someone told me that I can’t make any money trying to help small local businesses use the Internet more effectively so that they can do what they do best and love the most while thriving in an economy that everyone else is going around moaning and groaning about, I would have me more than just a couple dollars!!!  

If you have been faced with endless frustrations, have felt completely invisible online, and are tired of hearing others dish out the same crap day after day about the economy, this post is for you!

This post is for all of you out there running a small local business, struggling to just get by to make ends meet yet convinced there must be a better way.  There is a better way.  I’m here to tell you all about it.  It is my mission, my passion, my vision, my purpose to help you if you are so willing and open to accepting the help.  It is so important for me to show you the resources available to you that if you tap into them, you can stand out, compete with the corporate conglomerates, and Be The Obvious Choice Online for what you do best and love the most.  You can thrive and enjoy your life, make a lot more money, and provide for your family.  

There are so many people out there looking online for your products and services that would really prefer to work with YOU because YOU give the type of service and commitment to getting a job done that no large bureaucratic organization can even come close to.  You just have to get into that space!  Get online into that space and utilize technology, the Internet, local SEO and search, Social Media, and email marketing to turn your small mom and pop shop into a thriving local business empire.  This is for you even if you don’t have a “shop” or you simply work out of your home.  Shoot… even your garage!  

If you implement the right strategies, you could actually move out of that garage someday!  :-)

Check out this little video about how to turn your small shop into a thriving local business empire.

(Note: If you already received the audio on the 7 Secrets to Be The Obvious Choice Online, then click here to become a member right now.)

Let me know which one of the 5 tips you need the most help with.   Seriously, you can do this stuff if you believe you can.  Believing is what started my journey.  

One day, I got this crazy idea that I could do so much more.  In a very short period of time, I took a local computer repair service from little to no existence online to the top spots in search.  That was my little PC repair business that replaced the income from my day job within just a few short months.  That computer repair website now sends traffic, referrals, phone calls, and repair requests to another shop in town.  I don’t repair computers now.  I’m so busy and fueled with a purpose to help other small businesses use the Internet more effectively.  

My point is, you have a skill, a talent, a product, or a great service you can provide to people.  If your business is not generating the volume of customers, clients, or sales that you believe you can get, then let me know what part of the 5 tips in the video would help you leverage online marketing more effectively so that you can thrive while serving and building your business.

The 5 Tips:

1. Get a website that works for you.
2. Diversify your marketing with local SEO, search engine optimization, and getting found in maps or places.
3. Develop a presence on just one or two social sites best for your business (Google+, Facebook, LinkedIn, YouTube, etc.)
4. Capture and convert traffic to subscribers to your email list.
5. BELIEVE you can do this and actually compete with the corporate conglomerate down the street because YOU CAN!

Please leave your comments and feedback below on this topic.  

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What’s New With the 2nd Largest Search Engine in the World?

Posted on 06. Jan, 2012 by Chris Darling.

YouTube is the 2^nd largest search engine and something like 24 hours worth of video footage is uploaded every minute to the site.  How in the world does a small to medium sized business like yours stand out and leverage the platform?

Take advantage of it with YouTube’s new home page layout with the subscription feed.  This layout and feature is making YouTube play more like a social networking site rather than a video content sharing site and this is great news for small to medium sized businesses with limited resources.

If creating viral videos is not your thing or figuring out how to make web videos optimized for search is too difficult for you, your next best option is to get a boatload of subscribers to your channel.  I do highly recommend optimizing your channel as a whole on YouTube for the keyword phrases it is about.  Seriously, lets get with the program here so you can totally maximize all of your time on the second largest search engine in the world.

If someone is subscribed to your channel, your latest videos are more likely to pop up on their new home page layout inside the subscription feed.  Sort of like Facebook huh?  As you create more interaction and value with those that subscribe to your channel, you can increase the chances of others seeing your videos when they are poking around on YouTube. 

======>> Please subscribe to my YouTube channel! <<======

Think people are not on YouTube much?  Is your world all about Facebook?  Or are you just concerned with Google?  There are 800 million UNIQUE visitors every month to YouTube.  That’s a lot of people.  So, if it makes sense for your business to be creating videos then it will make sense to create a decent presence on YouTube with an optimized channel.

How can you leverage YouTube’s new home page layout and subscription feed feature?

Like any other social network, the best way to leverage it for a positive return on your marketing dollars and time are to 1) consistently use the network on a daily basis and 2) prompt interaction with your subscribers.

This means you need to create good content for the site, and get views, ratings, and comments. 

Geez…. You just can’t get away from this whole requirement of content creation, time and engagement with your online marketing can you?  There just doesn’t seem to be a set it and forget it solution or a plug and play hit the big read easy button and watch your bank account get fat! 

Welcome to the new age of digital and interactive marketing.  I LOVE it as do many other smaller businesses because this is your chance to compete with those corporate conglomerates and make a decent living while you are at it!  With a decent understanding of how SEO or search engine optimization works underneath it all, you could be quite dangerous out there!

If you are looking for additional guidance and support on how to use the Internet effectively to stand out and Be The Obvious Choice Online check out the exclusive club www.BeTheObviousChoice.com.  In there you will discover how to get to the top of search results, drive traffic, and grow your customer base so that you can make a lot more money from your online marketing efforts doing what you do best and love the most.

Please leave your comments and feedback below on this topic.  

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