5 Tips for using AWeber for Email Marketing

Posted on 08. Jun, 2011

Email marketing is essential to online marketing. Many businesses choose AWeber as their email list management service because of their excellent reputation. If you are planning on using, or already using AWeber, there are some tips you should know.

1. By law, AWeber has to include your address in the footer of every email. Businesses that do not want people potentially walking through the front door of their office or home office should set up a P.O. Box so that they do not have to disclose their location.
2. If you transfer a mailing list from another service, AWeber requires your login information to verify that the list is legitimate. Do not send your login information via email. Emails can be intercepted and someone else could gain access to your mailing list. Call AWeber and provide them the information over the telephone.
3. If you are new to using AWeber, give yourself time to learn how to use the service before you start building a subscriber list. Things will go much smoother in the long run if you set-up your service properly from the beginning. Even if you are already using AWeber, knowing all the available features may help you find new ways to reach customers.
4. Many people worry that using AWeber’s templates to create an opt-in form will make their form look too similar to those on other sites and hire a designer to create a custom form for their website. AWeber recommends against this because it could cause deliverability issues. AWeber offers plenty of features and options that you can use to make sure your opt-in form works with your website and doesn’t look “cookie-cutter.”
5. Even if someone chooses to unsubscribe from your mailing list, AWeber retains their email address and shows a “Stop” field in the subscriber tab. Despite the fact that these people are no longer receiving your emails, AWeber still counts them as part of the number of monthly subscribers that determines your monthly charge. Delete everyone who has unsubscribed so that you’re not paying for subscribers you no longer have.

Using AWeber does require a bit of a learning curve, but it’s well worth investing your time in. A well-managed email list is a tremendous asset to any business. Spending time learning how to use AWeber will make your asset even more valuable.

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