This guest post brought to you by Brooke Grubb, Guest Blogger and Leader of the Referral Marketing & Networking Column. She just happens to have a few words about using E-Mail today. Do you bring your work frustrations home? My 10- and 4-year-old sons will attest that on weeknights, Mommy usually shows fledgling signs of [...]
TweetEmail Contact Management – The Next Major Online Marketing Puzzle Piece
Posted on March 16, 2012 // 2 Comments
Last week I went over one of the major pieces to your online marketing strategy that began with a website. It is important to have a website that not only looks professional but is optimized for search. Optimizing your site for search includes: Making sure it can be found by all of the major search [...]
Tweet5 Reasons Newbie Email Marketers Should Avoid Buying Email Lists
Posted on November 18, 2011 // Leave a Comment
Are you toughing out this economy and trying to inject your business with a sudden influx of sales? Have you heard that an email list is practically a sure fire way to print your own pay check whenever you want? Wouldn’t it be great if there was a magic bullet system that you could just [...]
TweetAside from SEO, What is the Best Way to Drive Traffic to Your Website?
Posted on September 1, 2011 // Leave a Comment
What? No, you did not just ask me what to use other than SEO did you? It’s okay, it makes me smile inside. SEO or search engine optimization takes time to develop and see sustainable results from. SEO is just one piece of your online marketing puzzle. It is a HUGE piece of the puzzle, [...]
TweetEffective Online Marketing Using Email
Posted on July 15, 2011 // Leave a Comment
I include a training module in my forthcoming Be the Obvious Choice Online membership club because it is the one single most powerful money making tool in your online marketing toolbox. If you see the value of having a targeted contact list of people you can provide value to and make money to build your [...]
TweetEmail Marketing: Are you Leaving Money on the Table?
Posted on July 1, 2011 // Leave a Comment
Are you leaving money on the table or are you building your database? I mean, not collecting email addresses in Outlook, Gmail, or your Yahoo address book but using an auto-responder system that keeps you in compliance with Spam regulations, gives you flexibility to set up drip marketing campaigns, allows you the ability to [...]
TweetTips For Getting Customers to Read Your Emails
Posted on June 24, 2011 // Leave a Comment
Getting subscribers to sign up for your email newsletter is only half the work of your email marketing campaign. Just like online marketing, successful email marketing requires you to reach as many people as possible to generate business. It is not enough to have a big subscriber base; you have to get people to actually [...]
Tweet5 Tips for using AWeber for Email Marketing
Posted on June 8, 2011 // Leave a Comment
Email marketing is essential to online marketing. Many businesses choose AWeber as their email list management service because of their excellent reputation. If you are planning on using, or already using AWeber, there are some tips you should know. By law, AWeber has to include your address in the footer of every email. Businesses that [...]
TweetWhat Is The Value Of One Email Subscriber?
Posted on May 25, 2011 // 1 Comment
The success of an email marketing campaign can be very hard to measure. Successful SEO and social media marketing campaigns offer site analytics and direct customer feedback. Email marketing is not always so straightforward because many sales generated by email marketing are made offline. So, how do you know what each email subscriber is worth? [...]
Tweet5 Tips For Getting More Email Subscribers
Posted on April 6, 2011 // Leave a Comment
Email opt-in lists are a great way to boost your online marketing campaign. Emails newsletters help you reach your target audience and keep them informed about your latest offerings. However, with the ever-increasing amount of email spam, many people are reluctant to sign up for email lists. If you want to build your subscription base, [...]
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