Archived Posts - Local Marketing

We live in a world where communicating is practically instant, word travels amazingly fast, and if you’re not attentive your online reputation can be trashed in nanoseconds. Many aren’t aware of how vital it is to protect your online reputation. Cone Communications reports that some 89 percent of consumers regard online channels are trustworthy sources, [...]

SMS marketing, which stands for simple message service, has proven to be a feasible substitute for email marketing. It’s getting more and more difficult to find people who are not using text messages in one form or another, and they are not simply the realm of pre-teens. Why SMS Marketing Deserves a Serious Look The [...]

You’d assume from all the hate that’s been reported about daily deal sites, and how they are now all a thing of the past as a way to market your local business, we wouldn’t like them either. You’d be wrong. There’s an awful lot that goes into making daily deal sites work for your local [...]

It’s that time of year, when all of us get around to doing a bit of spring cleaning, this also should apply to your small business website, also. It’s way too easy to let this task go by the wayside, however the consequences of this is a gradual loss of visitors, a poor site reputation [...]

When marketing your business online is truly looked at and laid bare, it’s tough to ignore the mountain of tasks that face both you and your staff every single day. Feelings of being overwhelmed and the uncomfortable suspicion that you’re forgetting something are always present. Every one of us faces this. Online marketing is a  [...]

Think your online reputation doesn’t matter? Think again! Based on a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about buying a product after reading a negative review online, and more than 84 [...]

Mobile site or mobile app? That is the question. Do you require one or the other, or both? Understanding your business‘s needs will go a long way toward helping you decide whether or not to spend the time and money necessary to develop and put into play a mobile app for your small business. Does [...]

So should you use infographics in your small business? Infographics have become increasingly popular, no doubt because all of us seem to need pictures to process anything these days instead of the written word. Al Gore invented infographics (purely conjecture) to help us tell our stories. And help they do! According to research from 3M [...]

A lot of times, it’s as much about what you don’t do as what you do. This could be especially true of your website. There are a ton of crazy problems that can send website visitors streaming away from your website. Let‘s see which if any of these pertain to you. Not possessing a clear [...]