Getting Links: SEO Link Building

Posted on 08. Jul, 2011

Getting links to your website is one of the more time consuming, resource intensive, and least favorite tasks of most online business owners.

Getting links is necessary because first, they help your pages get indexed.  The good links pass authority along to your website and pages which increases your ability to rise to the top of search results for particular keyword phrases.

Other really good links will automatically drive targeted traffic to your website.  Examples of these types of links are quality pieces of content on high authority content sharing sites that already get a lot of traffic.

Then, there are directory links, links in vertical markets, guest blogging links, article submissions, social bookmarks, trusted one-way in-bound links that your competitors can’t get from privately owned high PR sites where you have to reach out and make a connection with the powers that be to get it.

Some webmasters will resort to paid links which are usually not a good idea.  There’s the neat little wiki/edu hack links, forum links, links from non-profits, press releases, news organizations, and so on.

The point is, there are many places to get a link as well as methods to acquire them.  Good links will positively influence your page rank, authority, and likelihood to show up favorably for certain keyword phrases.  By the way, it certainly is much more powerful if your pages are optimized 100%.

Traffic generating links may not pass along any authority but do pass a lot of targeted traffic to your site.  Those can often be easier for people to acquire.  In fact, here a good resource to tap into traffic generating links:  Click Here >> Traffic Generation Club.

There are also spam links which I don’t recommend either.  Those are usually what an outsourced firm is selling for a ridiculously low price.  An example:  Hundreds of directory submissions for only 50 smack-a-roos.  First, that’s a waste of a good 50 bucks.  And, the best case scenario is that it does nothing.  The worst case situation is that you get slapped by the search engines into the depths of pages that never get seen.

Second, if it was a viable option, don’t you think it would have put the real SEO professionals out of business by now?