SEO Content On and Off Your Site

Posted on 26. Jul, 2011

SEO content is an article, blog post, product description or review, infographic, image or video.  These pieces of content can be on your site, reside on someone else’s site, or both.

What makes it SEO content?

• The titles, descriptions, and keywords used to describe it.
• Something about it attracts links naturally from other places on the web.
• Search engines can easily crawl the content and get what they need from it to determine where it fits in its index or if it should even be included.

SEO Content on your site is best when it is compelling, giving your audience a reason to consume it.  When writing content for your site always ask yourself; who is my audience and what do they want to know about?

Many of the big dogs and gurus in SEO and Online Marketing world would be (and are) bored to tears with my website.  But see, they are not my audience.  My audience includes owners of small to medium sized service based businesses that are still trying to fully grasp how to use the Internet to market their business.

Much of my content comes from stuffing tons of information into one side of my head, the kinds of information that generally makes my audience glaze over in confusion and bewilderment.  Then, as my technical mind with its quirky sense of humor processes that information, I try to output it into SEO content my audience finds useful or even sometime mildly entertaining.  (I am still working on that part!)

Exceptional SEO content placed on the World Wide Web and not on your site serves 2 purposes:

• Provides you a quality one-way in-bound link to your site (woohoo!).
• Delivers targeted traffic to your site.

Not so exceptional content will usually just provide a one-way in-bound link… still a good “woohoo”!

SEO content outside of your site is also best when compelling.  Your site is just an island.  It is a lonely unheard of island in the vast Internet Ocean.  But you know you have something great and totally awesome to tell the world, if only they knew you were there.

Would you like this describe you?  You write this most amazing and impressive article and include descriptive images.  This article is super good and provides a lot of value to your audience.  It is sure to help solve some problems.  Then, you publish that article on HubPages.  HubPages is like the main land.  They’ve got all kinds of civilization going on and plenty of traffic consisting of people interested in what you have to say.

To keep a long scenario short, what happens is your compelling content on HubPages gets so much attention that not only does the link to your website turn to a “do follow” link but all of a sudden you get lots of traffic to your site.  This is just one example of how to use SEO content on the Internet to market your business.  This can be a scenario for you.

Leave a comment below with another great example of how to use SEO content to market your business.