What Does Technical SEO do for Your Site?

Posted on 27. Jul, 2011

I’m a bit of a technical SEO professional.  That is someone that really focuses on the code, page elements, content, site structure, navigation, and search maps.

It can be difficult to convey the importance of these things to the owner of service based businesses that I love to serve.  First we have to get over the misunderstandings related to what SEO does for your business website.  Then, we have to be prepared and exercise a little patience in order to see the sustainable results.

As I work so diligently on a client’s technical SEO (on and off their site), I also help them address some marketing fundamentals.  Those fundamentals come down to getting your website visitor to email you, call you or walk in your door so they can see how awesome you are and buy your stuff.

The technical SEO is what gets my client found in the top spots of search which is what I fondly refer to as the Be the Obvious Choice Zone.  With the majority of the traffic clicking through on one of the top 3 spots, getting there is an important component to Be the Obvious Choice. 

Then, I help my clients make sure that their website is set up so that it’s easy and desirable for their visitor to become a new contact.  Because before you can land a new big paying contract, you need to make the contact.

Sadly, there are many people with websites online that make their visitor work far too hard to contact them. 

Technical SEO mixed with online marketing fundamentals can make up a powerful strategy.  It is important to implement an SEO campaign along with other marketing strategies.  While I do have one client where their sole source of new business is from organic search, this is out of the norm. 

Fundamental marketing also includes consistently maintaining a few strategies.  For some this may include natural search and Pay-Per -Click while for others this may look like print ads and natural search.

The longer you effectively implement technical SEO with other online marketing strategies, the more impressive the results.  What do the results look like?

1. Increase in website traffic.
2. Increase in web search generated inquiries in your email inbox or via phone.
3. Increase in foot traffic if you maintain a physical store front.
4. (Funny but true) You will also see an increase in boutique SEO shops contacting you to sell you their services.

Let us know what you are doing to improve on your technical SEO and overall online marketing strategy.