The First Step to Improve Your Website Rankings

Posted on 20. Aug, 2010

The very first thing anyone needs to do to improve your website ranking is make sure your on-page optimization is complete.

On page optimization includes:

• Completing Meta data (title, description, keywords)
• Complete internal linking structure
• Making each page relevant to its targeted keyword phrase

Meta data is included in the source code of your website.  The human visitor does not see this on the web pages.  However, the title and description Meta data is seen on a page of results that a search engine would display for your search terms.  For example, in the following image, the Meta title shows in search engine results as displayed by the top red arrow.  And, the Meta description is displayed as shown by the bottom arrow.

Completing your internal linking structure is important because once a search engine spider hits any page of your website it will crawl all text based links in your website.  One technique used for this is called Silo linking structure.  Knowing all about Silo linking is beyond the scope of this post but basically, the main result of good Silo linking is that it helps the search engines understand the overall theme of your website.

Making each page relevant to your targeted keywords is important for not only search engines but also to your human visitor.  Search engines consider relevancy in their complex algorithms.  The algorithms come up with your page rank.

Your website visitor on the other hand will either decide if the page is relevant to what they are looking for and keep reading or they will keep searching until they find their answer.  So, it won’t matter what your page rank is if your real visitor does not see the relevancy.

Improving your website ranking really gets going with all other off page search engine optimization activities.  In the end, page rank comes down to the quality and quantity of external links that lead back to your website.

Your website can rank from 0-9.  New websites start at 0.  New websites generally do not see an increase in page rank until they have been crawled, indexed, and aged.

As time goes on and you build high quality links from other relevant websites your page rank will go up.  The best long term way to build high quality links comes from creating articles, videos, and blogs on other web 2.0 and social media properties that contribute value to your industry.

Your website rankings will increase over time as you continue promoting your site.  The page rank of your website is really only one piece of the puzzle for your online marketing efforts.

DarlingOnlineMarketing.com offers clients professional SEO solutions that starts with on page optimization and adds email, local, video, mobile, and social media marketing strategies as building blocks to your online success.

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