Traffic Generation vs SEO

Posted on 21. Jul, 2011

Traffic generation and SEO are sort of dependent upon each other yet quite different.  Activities completed for the sole purpose to drive traffic to your website are best implemented when all content is optimized for the search engines.

SEO or search engine optimization activities are more highly specialized.  Effectively applying SEO requires first a deeper understanding of it.  

 SEO activities include (not limited to):

• Keyword research
• Competitive analysis
• Back link profile analysis
• Comprehensive SEO analysis
• Building citations (local businesses)
• Building links (all businesses)
• On-page SEO that resolves coding, navigation, information arhictecture, keyword targeting, URL strings and conventions, accessibility, etc.

Traffic generation activities include (not limited to):

• Content syndication in the form of articles, videos, podcasts, whitepapers, press releases, blogging, email marketing, JV partnerships, etc.
• Social media engagement, sharing, and participation.
• Email marketing from massive list building.

All items are best accomplished with a thorough understanding on how SEO works.  All of the content pumped out to the web should be optimized for search.  That way, it can not only get indexed and give you a good link back to your site but it can attract attention from interested parties and drive traffic to your site for more information.

When your website or the target for all that traffic is optimized, the two meet up like opposite pillars of an expansive bridge to deliver you high volumes of targeted traffic constantly.