Warning! Don’t Ignore SEO

Posted on 11. Aug, 2011

Yes, there are a lot of online marketing techniques that you could be taking advantage of.  And, the whole social media craze has sidetracked more than one local business from getting to where they need to go online while others hopped on the wagon and are realizing some success.

But, search is not going anywhere anytime soon.  It is only evolving to include social signals rather than be completely replaced by the main social media sites.

Here are some statistically driven reasons why you should not ignore SEO.

1. 42% of men  and 39% of women online report using search engines on a DAILY basis. 
2. Google currently holds 73% of the market share in search with Bing and Yahoo following up with 23%.
3. Google serves up more people’s search queries everyday than McDonalds can serve up burgers.
4. According to the 2010 Nielson Report, 74% of consumers online turn to search engines for deciding on what local business to buy stuff from.
5. The 2010 Forrester Report claims that 21% of all marketing budgets will eventually be allocated to interactive marketing methods by 2014.  Translation: It’s getting more competitive out there every day!
6. 80% of people surveyed typically research products and services online first before going out into their local community to actually purchase.
7. The traffic value of the #1 spot in Google = 42.13% of search volume clicks here. (Top part of “Be the Obvious Choice” Zone)
8. Traffic value of #2 spot in Google = 11.90%
9. Traffic value of #3 spot in Google = 8.5% (Bottom of the “Be the Obvious Choice” Zone)
10. The rest…. Just getting by…

Who wants to get into what I like to call the Be The Obvious Choice zone?

Successful SEO will get you into the top 3 of search results for your targeted keyword terms.  Continuous and sustainable SEO work will keep you there long term making it more difficult for  your competitor to bump you down.

Check out this Infographic where I pulled some of these stats from:

Click to Enlarge
Go-Globe.com
View Other Infographics

Please leave your comments and feedback below on this topic.  If you have other questions you would like answers to, send me a quick email or comment below.